Apple Card Launch — Isaiah Andrew - Brand & Experience Design Creative Director

APPLE

APPLE CARD LAUNCH

Led the experience design and content strategy for the Apple Card product launch site.. This was one of the first times that the Interactive Retail team led a product launch experience for Apple.

This effort required a coordinated alignment between Apple Product, Design, Human Interface, Engineering and Interactive teams throughout the launch experience to ensure a world-class customer experience from discovery through receiving, activating, and using the Apple Card.

Team
Isaiah Andrew — UX Director
Kirk von Rohr — Design Creative Director
Kelly Rodgers — Copy Creative Director
Ping Li — UX

VIEW ALL WORK