APPLE
IPHONE PREORDER PROGRAMLed the UX Design team that created the iPhone Preorder program. This allowed customers to have a better shopping experience by preconfiguring their devices, selecting their trade-in device, and selecting their payment preferences. The integration of the trade-in feature allowed customers to realize a lower price for their phones at the point of purchase. At launch, over 200K customers used the Get Ready program with a 92% conversion rate on the night of preorder.
Team
Isaiah Andrew — UX Director
Kirk von Rohr — Design Creative Director
Kelly Rodgers — Copy Creative Director
Ping Li — UX
Anastasia Chung — UX
DanDan Luo — UX
Franchec Crespo — Design
Angelo Soriano — Design