APPLE
APPLE STORE APP REDESIGNDirected the experience design of the Apple Store App redesign. My team supported the development of the experience strategy behind our machine learning, intelligent search interaction for the Apple Store App. We created a design system that improved shop-ability, engagement, and identification of compatible products, services, and stores.
Team
Isaiah Andrew — UX Director
Kirk von Rohr — Design Creative Director
Kelly Rodgers — Copy Creative Director
DanDan Luo — UX