APPLE
TRADE IN PROGRAM Led the experience design of the Apple GiveBack campaign and product trade-in platform for Earth Day. The campaign led to over 6,800% increase in recycled product engagement and 730% increase in traded-in product engagement during the week it was being promoted. We integrated program into all product buy flows.
Team
Isaiah Andrew — UX Director
Kirk von Rohr — Design Creative Director
Kelly Rodgers — Copy Creative Director
DanDan Luo — UX