Apple WeChat Platform — Isaiah Andrew - Brand & Experience Design Creative Director

INFO

APPLE

APPLE WECHAT PLATFORM

Directed the design and launch of Apple’s WeChat platform. We conducted usability tests with new and existing Apple customers in China to analyze effectiveness of navigation models, content experience, and buy flows.

The Apple WeChat account had over 2.5M followers within 1 year of launch, which exceeded the expected growth rate for a corporate account. Shortly after launch, our account followers exceeded 3.1 million users, which was +78% YoY growth and our FY19 Sales increased +47% YoY.

Team
Isaiah Andrew — UX Director
Kirk von Rohr — Design Creative Director
Kelly Rodgers — Copy Creative Director
DanDan Luo — UX

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