APPLE

APPLE WATCH STUDIO

Led the UX Design team that created the Apple Watch Studio interactive digital and in-store experience. This enabled customers to create their own Apple Watch style by mixing any band with any case. 74% of all watch purchases post-launch were initiated through the Apple Watch Studio.

Team
Isaiah Andrew — UX Director
Kirk von Rohr — Design Creative Director
Kelly Rodgers — Copy Creative Director
Ping Li — UX
Kevin Auerbach — UX
DanDan Luo — UX
Franchec Crespo — Design
Angelo Soriano — Design
Azadeh Ensha — Copy